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SEO - Facts and Fiction 

Having a web site and not being listed in the search engines is like having a brick and mortar business and not being listed in the Yellow Pages.

If you want to be found on the web - you must be listed in the search engines.

With all the hype that surrounds this issue, we thought it a good idea to provide some insight into what's fact and what's fiction - concerning search engine optimization and ranking.

SEO Facts:
  • Google takes between 6 and 8 months to list your site.
    • It's called "aging" and Google wants to insure that sites it includes are being maintained and were not abandoned.
  • Do not wait to get the SEO started.
  • SEO ranking is determined by your content and age of your site.
  • Yahoo, MSN and other search engines are getting smarter and just because you currently hold a decent SE ranking does not mean your site will even be listed tomorrow.
  • Google is THE search engine and the word Google has been officially included in the dictionary. It's what people know and use.
  • Google provides results to many other search engines. If you're not included in Google, you're probably not included in many other high end search engines.
  • Search engine ranking is achieved by professional and ethical techniques that will insure you achieve a legitimate page ranking, for years to come.
SEO Fiction:
  • A company can place your web site in the search engines at a guaranteed top 10 position for a specific keyword.
    • No one can do this. Google states very clearly that this is not something that can be done by anyone and they would know.
  • Submitting your site to the search engines using the $49 (submit to the world tools) will get your site a top listing.
    • Not only will it not get you a top listing - it may not even get your site listed at all. This practice may result in your site actually being banned for spamming the major search engines.
    • Google and Yahoo state clearly that they do no guarantee your site will ever get listed.
    • Getting listed in some small unknown search engine is not going to get you web traffic. Bottom line - who cares if your listed in Joe Blows Search Engine if you're not listed in Google, Yahoo or MSN.
  • You have to pay someone to resubmit your website monthly to maintain it's search enging ranking.
    • No. SE ranking is based on your content and aging. Your site never has to be submitted and you can achieve a good search engine ranking.
  • XYZ SEO Company has insider information about Google, Yahoo or MSN.
    • Nothing could be further from the truth. The major search engines guard their internal information tighter than government secrets. Don't risk your SE ranking on a lie.
  • It doesn't matter how you get listed as long as you get listed. You can go back later and have it done right.
    • Wrong. If you do something today that hurts your SE ranking, you may not be able to fix it later. If you get banned, you definitely will not be able to fix it later. Google, Yahoo and MSN have no obligation to list your site and are not inclined to relist you, once banned.
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